Margin, Markup & Breakeven Calculator

Price your exports and imports with confidence: margin %, markup %, total profit, breakeven units and the selling price needed for a target margin. Free for Indian exporters and importers.

Quick Answer: How do you calculate margin, markup and breakeven?

Margin % = (Selling price − Cost) ÷ Selling price × 100; markup % is the same profit divided by cost instead. Breakeven units = fixed costs ÷ margin per unit. To price for a target margin, divide cost by (1 − target%) — a ₹100 cost at a 35% target margin needs a ₹153.85 selling price. Enter your numbers below for a live breakdown — or send them to our pricing desk on WhatsApp.

Incoterm check: quoting FOB? Keep freight out of your cost base — the buyer pays it from the port. Quoting CIF? Include freight and insurance in your cost.

Pricing status (September 2026): Margins vary widely by product class — 10-20% is typical for commodities while value-added and branded goods command 30%+. When building an export price, net off expected incentive income (duty drawback, RoDTEP, interest subvention) and buffer your forex exposure before committing to a quote. Verify current incentive rates for your HS code before finalizing prices.

Pricing Inputs

Enter your cost, selling price and volumes to analyze profitability.

Export costs (optional) — freight, CHA & documentation, bank charges

Added per unit into your effective cost before margin is computed — mirrors a CHA costing sheet. Leave blank for a simple product-only calculation.

Profitability Analysis

Margin, markup, profit and breakeven at a glance.

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Margin vs Markup — Know the Difference

Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. A 40% markup on a ₹100 cost gives a ₹140 price — but the margin is only 28.6%. Knowing the difference prevents underpricing in export quotes and FOB calculations.

Use the target margin field to back-calculate the price you must quote to earn your required margin after all costs — essential when negotiating with overseas buyers under Incoterms where you bear freight and insurance.

What Margin % Should an Exporter Target?

Benchmarks vary by product class — use these bands as a sanity check before accepting or negotiating an export order:

Margin range Verdict Typical products
Below 0%Loss — do not acceptCommon pricing mistake
0% – 10%Very thin — high riskCommodity exports
10% – 20%AcceptableTextiles, engineering goods
20% – 35%Good — target this rangeHandicrafts, specialty foods, pharma
35%+ExcellentBranded goods, software, services

Frequently Asked Questions

What margin % should an exporter target?

It varies widely by product and market — 10-20% is common for commodities, while value-added and branded goods can command 30%+. Factor in currency risk, payment terms and incentive income like RoDTEP.

How do fixed costs affect breakeven?

Breakeven units = fixed costs ÷ margin per unit. Higher fixed costs (marketing, compliance, freight minimums) raise the volume you must sell before profit begins.

Should pricing include duty drawback or RoDTEP income?

Many exporters net down expected incentive income in their effective cost before setting price. Use the Drawback vs RoDTEP tool to quantify it.

What can I calculate?

Margin %, markup %, total profit, breakeven units and the selling price required for a target margin — useful for pricing export quotes.

Are my inputs stored?

No. Calculations run in your browser and your inputs are not stored on our servers.

Is the Margin & Breakeven Calculator free to use?

Yes. The Margin & Breakeven Calculator is 100% free for personal and commercial use — no registration, login or payment required.

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